The adoption of advanced data carriers, like 2D barcodes and RAIN RFID, is no longer a futuristic vision—it’s a living reality. In this session, you’ll hear about how industry’s focus has shifted from preparing to scan 2D barcodes at point-of-sale to implementation. We will also look at how 2D barcodes and RFID work together and discuss the importance of GS1 Digital Link in connecting a product's unique identity to online sources of real-time information that brands can control. Regardless of where you are in your 2D journey, this session will outline what is most important for brand owners, retailers, and all of their partners can take to help transform transparency.