Manage the GS1 identification system and the GS1 portfolio of automatic data capture technologies that underlie our customers’ ability to conduct essential business transactions. Support all phases of GS1 standards from pre-standard's development to standardization as well as service development to deployment. Lead a team of Subject Matter Experts that use a consultative approach in supporting internal customers and MOs (Member Organizations) when defining the best solution. The team delivers professional support, publications and documentation to the GS1 community.