Explore the transformative journey of brands achieving seamless acceptance at retail and consumer point-of-sale (POS) with 2D barcodes while also enhancing data transparency for customers. This session covers the benefits of different barcodes, how they impact your supply chain, and how they can enable you to gain advantages in the market. Learn best practices for printing 2D barcodes on various packages and encoding essential data and discover the use cases and user experiences of scanning 2D barcodes throughout the supply chain. In addition, gain insights into seamless scanning at POS from the retailer's perspective, including product recalls and authentication. Finally, explore post-POS use cases that enhance consumer experience and brand engagement.