Consumer and patient preferences are constantly evolving—and often rapidly. From when, where, and how they want to shop or receive care, to the external factors influencing their decisions and spending—how can businesses across industries keep up? This session will explore how companies are adapting their operations and harmonizing their vendor partnerships to meet shopper and patient needs while also addressing external pressures, including global regulations and geopolitical stressors. We’ll also discuss emerging technologies—such as 2D barcodes, RFID, and AI—that are helping industries stay ahead in an environment that demands speed, transparency, and agility.