The question of who takes ownership of product data quality within an organization has been a long-standing debate, and many still grapple with it. In this session, two industry leaders at a global snack company will share why data quality should not be confined to the end of the data lifecycle. They will discuss the risks in relegating data quality assurance solely to the Global Data Synchronization Network™ (GDSN®) team and how to build a data quality culture where accountability for accuracy and completeness is shared among various teams best positioned to safeguard data for everyone's benefit. Hear real-life examples of how this company is driving some of the most common data quality ownership discussions and why building a foundation on GS1 Standards at all levels of the business is key to success.