Hear how a multinational fashion company is revolutionizing its leather supply chains to meet regulatory, sustainability, and customer demands. Utilizing GS1 Standards, such as Electronic Product Code Information Services (EPCIS), this company is on a journey to achieving end-to-end traceability by integrating serialized and lot-based data to connect cattle from birth farms to finished leather products. Hear the challenges they faced with a fragmented supply chain and how they leveraged GS1 Standards to overcome them.