Jayson Berryhill is a co-founder of Wholechain, a blockchain-based traceability solution that enables trust, coordination, and transparency in fragmented supply chains. Originally developed for food and agriculture supply chains, Wholechain now works across commodities and industries with customers including Estée Lauder, McCormick, Chicken of the Sea, Topco Associates, Wegmans Food Markets, and more. Wholechain is verified by the Global Dialogue on Seafood Traceability (GDST), a GS1 Solution Partner, a winner of the FDA’s Traceability Challenge in 2021, a winner of the Fish2.0 Award for Supply Chain Innovation in 2019, and a Rabobank Foodbytes! Alumni. Wholechain has also been featured in Forbes, NASDAQ, Computer World, Progressive Grocer, Supermarket News, Supply Chain Dive, Seafood Source, GreenBiz, FoodTank, SpendMatters and Beauty Inc. Magazine.

Prior to founding Wholechain, Jayson worked for more than a decade in mobile technology developing digital innovations in partnership with organizations such as BSR (Business for Social Responsibility), XL Axiata, Unilever, and the US Department of State. He has been a speaker / presenter on the topic of traceability at multiple international events including Fish2.0 at Stanford University, BSR Conference, SXSW, Mobile World Congress, The Our Ocean Conference, The Sustainable Cosmetics Summit, the Latin America & Caribbean Agri Expo, The Colloquium for Information Systems and Cybersecurity Education, GS1 Connect, the Boston Seafood Summit, the Barcelona Seafood Summit, and the Responsible Seafood Summit. Jayson holds a BBA from the University of Texas at Arlington, an M-DIV from Baylor University and an MBA from Indiana University’s Kelley School of Business.