New regulations around the world are driving end-to-end traceability in raw material supply chains. These highlight the importance of traceability for deforestation-free supply chains, fair labor practices, and food safety. In this panel, thought leaders in sustainability will explore how GS1 Standards underpin traceability programs, enabling the identification, capture, and sharing of data across supply chains. Beyond traditional uses in industry, GS1 Standards now serve as blueprints for fully traceable raw materials like soy, beef, and leather in high-risk areas for agriculture-driven deforestation.