Many supply chain discussions about artificial intelligence (AI) focus on the risks, and in this session, we put the emphasis on the theoretical exploration of the benefits. Hear emerging perspectives on the possibilities of unifying data sources to enable different systems to talk to each other and more importantly – understand each other. We will explore if quality data and AI is the new “chicken and egg" dilemma, and what principles should be considered for underlying data structures for AI to bring about long-lasting and positive changes to industry.