Jeffrey Cree is Director of Supply Chain Business Transformation at Ahold Delhaize USA, where he leads supply chain transformation initiatives in support of the company’s transition to a modern ERP platform. In this role, he is responsible for advancing enterprise capabilities across data, systems, and processes to enable a more connected, efficient, and resilient supply chain.

Jeffrey also leads Ahold Delhaize USA’s response to FSMA 204(d), overseeing the design and implementation of an end-to-end food traceability and compliance program across a broad supplier network.

With over 25 years of experience spanning accounting, merchandising, and supply chain, Jeffrey brings a uniquely practical perspective to data and systems transformation. He has spent more than 15 years actively engaged in global data standards, working closely with GS1, FMI, and the Consumer Goods Forum to advance industry-wide data exchange and interoperability.

A long-time contributor to GS1 initiatives, Jeffrey has co-chaired multiple mission-specific workgroups and currently serves on the GS1 US Retail Grocery Executive Leadership Committee, as well as the Consumer Goods Forum’s Data-Driven Value Chain initiative. He is a strong advocate for applying standards in practical, real-world ways to simplify complexity and drive meaningful business outcomes.