Julie Vargas is the CEO of Momentara, an in-the-moment marketing technology company that specializes in driving customer conversion for brands, restaurants and retailers. Julie has spent the last two decades at the intersection of digital and physical retail, including serving as the Vice President and General Manager of Intelligent Labels and RFID at Avery Dennison, where she led a global team driving sensor adoption for retailers and brands across apparel, logistics, food and new markets. Prior to that, Julie held multiple roles as General Manager and Market Development Leader. During her tenure in Digital Solutions, she led global brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing”. Prior to joining Avery Dennison, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pickup in-store program. Julie frequently shares her expertise at global events, including SXSW, NRF, the Economist Feeding the Future, Fast Company Innovation Festival, Manifest, VERGE, the Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit and Summit Latin America.