AI and digital agents are making it easier for businesses to do business anywhere. This session explores how Alibaba.com uses AI-powered tools to simplify sourcing, supplier discovery, decision-making, and global expansion. Attendees will learn how companies can reduce complexity, work more efficiently, and respond faster to market needs using intelligent agents and automation. The session will also highlight how GS1 Standards and standardized product data provide a critical foundation for AI-driven automation, enabling sellers to move with greater agility to take advantage of new opportunities across global trade.