Learn how to engage with GS1 US® through Industry Initiative Memberships and open Discussion Groups that focus on timely, industry-driven topics and meaningful progress. This session highlights the benefits of initiative membership, including access to strategic resources, industry alignment, and collaboration with peers working toward shared priorities. It also showcases GS1 US Discussion Groups, which are open to the public and address current topics such as supply chain visibility, data quality, radio frequency identification (RFID), 2D barcodes, and healthcare interoperability. Learn how industry stakeholders contribute insights that address real-world challenges and drive impact.