See how GS1 US Rapid Record™ enables trading partners to collect the first mile traceability data they need while making participation simple for their grower partners. This session features a live demo of the SMS based, multilingual tool designed for small growers with limited system capabilities to capture critical tracking events such as Harvest, Cooling, Initial Packing, and Shipping. Learn how standardized master data connected through Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), and the GS1 US Data Hub® supports U.S. FDA Food Safety Modernization Act Traceability Rule (FSMA Rule 204) requirements, improves transparency, and reduces data-sharing complexity for all partners’ supplier burden. See GS1 US Rapid Record in action and learn how to support your growers with confidence.