The industry shift to 2D barcodes is already underway, and the panelists in this session are actively implementing it. Hear directly from organizations that have moved from planning to execution as they share how 2D barcodes are transforming product movement, data flow, and value creation across the supply chain. From packaging changes and POS readiness to supplier onboarding and ecosystem alignment, these practitioners discuss what it truly takes to scale 2D barcodes. This session delivers real‑world challenges, hard‑won lessons, and firsthand insights into why adoption is accelerating now—and how others can move forward with confidence.