Giving every berry a voice—two billion of them, in fact—is no small feat. By assigning a unique serial number to every box, this produce brand can trace each bite back to specific farms, berry varieties, and harvest dates, connecting consumer feedback directly to the source. Hear how they are using item‑level serialization and GS1 Standards to turn traceability data into actionable insights that are reshaping how fresh food is grown, evaluated, and improved.