A manufacturer, retailer, and distributor take the stage for a cross‑industry conversation about how a single product identification decision can impact every link in the supply chain. They’ll discuss today’s hottest Global Trade Item Number® (GTIN®) allocation decisions, including perspectives on artificial colors, seasonal items, and packaging changes. Learn how these organizations navigate data exceptions, build shared accountability beyond a single compliance owner, and move closer to achieving first‑time‑right product data through practical processes, decision frameworks, and cross‑functional collaboration.