In this session, a global retailer demonstrates how standardized digital data powers near–real‑time traceability across the product lifecycle. Learn how high‑availability U.S. FDA Food Safety Modernization Act (FSMA) Rule 204 Advanced Shipping Notices (ASNs) and Key Data Elements (KDEs), upstream Electronic Product Code Information Services (EPCIS) events, and operational and environmental signals feed an AI‑powered traceability engine. See how 2D barcodes with batch and lot intelligence extend these data flows even further—unlocking greater visibility, faster insights, and stronger traceability at scale. The result is fresher products, clearer information, and increased consumer trust, all enabled by GS1®‑standardized, interoperable data.