As industries prepare for Sunrise 2027, brands have a unique opportunity to turn mandatory on-pack digital links into powerful consumer engagement tools. A leading manufacturer of seafood products has been delivering vessel-level transparency since 2021, giving shoppers direct insight into where and how their seafood was caught. This session explores how advanced traceability content builds trust, strengthens brand value, and positions companies for success as on-pack scannability becomes standard. This company will share how early investment in vessel-level data enables compelling consumer stories and seamless readiness for Sunrise 2027.