When item and product content data breaks down between brands and distributors, the fallout is immediate: delayed item setups, mismatched attributes, avoidable rework, and strained trading partner relationships. Foodservice companies face mounting pressure to deliver consistent, high-quality data that power everything from e-commerce listings to supply chain visibility and regulatory compliance. This panel will explore how shared governance, clear attribute ownership, and KPI scorecards between trading partners can unlock efficiencies, reduce costly errors, and drive growth. Join us to hear real-world strategies for leveraging GS1 Standards, improving data synchronization, and building trust through transparency in an increasingly digital marketplace.