Want a supply chain that performs like a winning hand, without the risk? This session shows how GS1 Standards enable stronger collaboration between suppliers and retailers by providing a common way to uniquely identify, capture, and share trusted product and location data. You’ll explore common collaboration challenges, see how high‑performing partners use shared standards to stay aligned, and walk through a guided, real‑world scenario. Learn how this approach helps reduce supply chain costs, accelerate speed to market, and improve customer satisfaction, delivering better outcomes across every channel.