RAIN radio frequency identification (RAIN RFID) has been part of retail for years, but today it’s gaining real momentum. In this session, hear firsthand lessons on how rolling out RFID across businesses and pairing it with 2D barcodes can simplify inventory management. You’ll hear from a retailer, brand, and industry insider about how these technologies work together to improve accuracy, streamline operations, and build a strong foundation for what’s next. We’ll also explore how GS1 Standards, including GS1 Digital Link, help connect products to digital information in practical, real-world ways.