RAIN radio frequency identification (RAIN RFID) has been part of retail for years, but today it’s gaining real momentum. In this session, hear firsthand lessons from a large retailer rolling out RFID across its business and pairing it with 2D barcodes to simplify inventory management across fresh and general merchandise, from bakery and center store to apparel. You’ll learn how these technologies work together to improve accuracy, streamline daily operations, and build a strong foundation for what’s next. We’ll also explore how GS1 Standards, including GS1 Digital Link, help connect products to digital information in practical, real‑world ways.