Data quality is no longer optional; it’s a competitive advantage. In this session, you’ll see how leading retailers and trading partners use tools like GS1 US Data Hub® to automate product data management, reduce errors, and accelerate item setup across channels. You’ll learn how standardized identifiers, automated validation, and shared governance help you scale accuracy, onboard faster, and deliver more-reliable digital shelf experiences. Walk away with practical insights on how GS1 Standards streamline workflows, strengthen supplier collaboration, and prepare you for what’s next, including 2D barcodes, traceability, and evolving regulatory requirements.