John Dwyer is the Vice President of Business Development at Smufit Westrock.  As a Digital Solutions and Smart Packaging Expert he focuses on exploring innovative ways to connect customers, products and packaging through a personalized digital experience. John has been in the packaging industry his entire career and has worked in various roles from labels, sleeves, serialization, and security printing. In his current role at Smurfit Westrock, he leverages his career experience and personal goal to explore each product’s value proposition with a unique ID and connect to the Cloud-what we call “Smart Packaging”.