Hear how GS1 Standards are driving greater transparency and trust in e-commerce. By combining unique product identifiers with unit-level serialization, sellers can ensure that customers receive exactly what they expect. Learn how this approach supports data consistency across the supply chain, reduces listing errors and warehouse confusion, and creates better customer experiences. By leveraging a single source of truth, businesses can streamline operations, enhance customer satisfaction, and prepare for future initiatives like Sunrise 2027 with confidence.