The world faces significant challenges in ensuring supply chain transparency, combating counterfeit products, and maintaining consumer safety. Hear how one country tackled this problem by adopting GS1 Standards, supported by blockchain technology, for a seamless and efficient national traceability infrastructure for its pharma industry. Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), and Serialized GTINs bridged a nationwide gap in transparency, from the granular Level 5 (L5) product serialization to internationally shipped pallets with GS1 Standards-backed documentation. By providing end-to-end visibility, real-time data sharing, and robust product authentication, GS1 Standards can play a crucial role in safety and operational efficiency.