When should you change a product GTIN? What is the impact if you don't follow the GS1 GTIN Management Standard? How can you maximize opportunities with data integrity across your supply chain? Hear from a leading food manufacturer about how the GS1 GTIN Management Standard has become part of their standard operating procedure and the benefits they have seen as a result. Learn how they earned buy-in from the executive level, and throughout the organization, for adhering to GTIN best practices, as well as what tools they implemented internally to aid in the process.