When a global retailer with thousands of stores and millions of customers prepares to meet regulatory requirements with all of its impacted suppliers, they learn a thing or two about the power of collaboration and the value of speaking the same language. Hear from one of the biggest names in grocery retail and from their trading partners representing fresh foods and consumer packaged goods about how they are working together toward enhanced traceability to meet the U.S. Food and Drug Administration (FDA) Food Safety Modernization Act (FSMA) Rule 204 requirements. They will discuss the importance of building on a common foundation of GS1 Standards for unique identification and the variety of benefits supply chain visibility can unlock as partners seek to understand both barriers and ROI opportunities in tackling supply chain efficiencies.