Get ready to be inspired as the Sunrise 2027 initiative approaches! Sunrise 2027 is an industry milestone set to transition from traditional one-dimensional (1D) barcodes to two-dimensional (2D) barcodes at point-of-sale (POS) systems. With the timeline ahead, forward-thinking brands and retailers are setting the pace for 2D barcode implementation. Hear from a large national beverage brand and a tech-savvy grocery retailer working together to move towards a shared goal. They will share both key wins and challenges along the way.