The need for precise and comprehensive data has never been greater. Hear from a retailer about their transition to 2D barcode scanning, addressing both consumer demands and business requirements. Last year, they showed how their stores were getting ready to scan a 2D barcode. What have they learned? How are they talking with their vendors? What kinds of “new” data are they putting to use already? Attendees will gain actionable steps for implementing 2D barcode scanning at point-of-sale, including getting private label merchandise ready with 2D, key learnings and challenges faced during the process, and a roadmap for future improvements. Additionally, we'll discuss how these insights are shaping forward-thinking strategies to stay ahead in the ever-evolving retail landscape.