Full Name
Chris Fladung
Professional Title
VP Merchandise Experience Product Management
Company
Kroger Technology
Speaker Biography
As VP Merchandise Experience at Kroger Technology, I lead the product management and design of the end-to-end Merchandising platform, including Item Setup & Maintenance, Price & Promotion, Loyalty Offers, and Assortment Planning. With over 21 years of retail experience, I have a proven track record of developing innovative customer-centric strategies across various businesses and building support through alignment with senior executives.

My core competencies include managing and developing teams, cross-functional team leadership, product development, pricing and promotion strategy, competitive strategy, operations, optimization, shopper and category insights, P&L management, analytics, merchandising, marketing, negotiations, and change management.

I am passionate about leadership and mentoring volunteering time with the Indiana University Institute for Business Analytics and internal mentoring programs. I was also a member of the Leadership Cincinnati Class 44 recognizing my leadership and potential to impact my organization and community.
Chris Fladung