Will Chancellor is the Senior Manager of Enterprise Data Management for H-E-B, LP with 30+ years of experience in retail, primarily in the planning and analysis space. He has previously played integral roles in emerging businesses such as expanding General Merchandise and kickstarting eCommerce. In his current role, Will is focused on establishing Data Governance at H-E-B, working with business and digital stakeholders to modernize the approach to data, retiring dependencies on tribal knowledge, and creating accountability and responsibility for overall better data quality.