Natasha Franck is Founder and CEO of EON, the leading digital ID platform enabling brands and retailers to unlock new revenues and business models, while driving sustainability, transparency and customer lifetime value. Prior to founding EON in 2017, Franck worked in smart cities and sustainable urbanism, serving as SVP of Global Business Development at Delos and in design and development at Jonathan Rose Companies. She holds a BA in Art History from Georgetown University.

Bridging the gap between the digital and physical world, EON creates and manages the Digital ID for each physical product, enabling brands to turn their products into intelligent, interactive, revenue and data-generating assets.

As retail’s leading Product Cloud platform, EON is leveraged by some of industry's largest brands to power portfolio-wide product digitization.