The conversation on what it means, and what it takes, for 2D barcodes to be available across all of retail continues to expand and evolve. This interactive workshop will provide an overview of the current retail 2D barcode landscape in order to bring questions forward, spark ideas, and get people talking. Sunrise 2027, GS1 Digital Link, QR codes, global migrations, local priorities–no matter where you are in the supply chain, your thoughts will make a difference in changing the way the world sells and shops. Come be part of the collaborative dialogue that is making 2D barcodes a reality in the U.S. and around the globe. Session content is planned for brand and retailer audiences and is limited to 2 attendees per company.