Beyond connecting with consumers and point-of-sale systems, many innovative use cases require advanced data carriers such as digital watermarks, 2D barcodes, RAIN RFID, near-field communication (NFC), and more. Join us to uncover how combining 2D barcodes and advanced data carriers with GS1 Digital Link can create a multi-purpose digital ecosystem to deliver proven ROI and promote greater transparency, sustainability, and personalized consumer experiences in your day-to-day operations. Hear about current industry collaborations and innovation propelling stakeholders forward -- unleashing the power of product digitization to create a prosperous, safer, and more sustainable planet.