Retailers and marketplaces want to offer a wide variety of products to their customers. Consumers want to trust the information about the products they purchase online. Discover how brands and trading partners can simplify sharing product, party, and location information by using local and global offerings from GS1 US. In this session you’ll hear more about the retail and e-commerce landscape and how brands can use existing processes to share data with industry partners (depending on the use case) leveraging tools like Global Data Synchronization Network™ (GDSN®), GS1 US Data Hub®, the GS1 Global Registry, and Verified by GS1.