New food attributes, including the increasingly important sustainability, diet type, and nutritional claims, combined with a sharp behavioral shift towards online grocery shopping after the pandemic, require creative solutions to effectively share this information throughout the Global Data Synchronization Network™ (GDSN®). In this session, a leading company known for its flavorful seasonings will share its practical insights on cohesively identifying the people, processes, and technology needed to create and maintain new attributes for e-commerce syndication.