A business splits. A brand is sold. A company is acquired. It’s become common practice in the industry to see regular transitions such as mergers, acquisitions, divestitures, and spins, but what is the best practice for managing product and location data in these situations? Highlighting real examples from a very recent company split, in this session you’ll hear industry leaders discuss how they approached the changes from a master data perspective and the valuable lessons they learned along the way.