Regulations, stakeholder pressures, and consumer expectations all contribute to brands' adoption of circular strategies. These strategies aim to achieve sustainability goals, protect the planet, and improve operational and cost efficiencies. Listen in as Patagonia and Digimarc take you behind the scenes to understand Patgonia's sustainability and regulatory journey with GS1 Digital Link. Learn how Patagonia has future-proofed its products to achieve critical sustainability goals while preparing for upcoming regulations, including Digital Product Passport and Sunrise 2027, and get the opportunity to discuss real challenges and opportunities with industry experts.