Apparel industry leader Hanes and GS1 Digital Link expert and pioneer Digimarc will take you behind the scenes to explain the brand's strategic approach to transitioning to two-dimensional (2D) barcodes in preparation for Sunrise 2027. Like other leading apparel brands, Hanes is adopting strategies to address regulations, stakeholder pressures, and evolving consumer expectations. In this candid Q&A, you will gain actionable insights and have the opportunity to discuss real challenges and solutions with our experts.