Don’t let counterfeits, questionable provenance, and supply chain delays disrupt your retail business. Learn how emerging regulations could impact your business and how to face these regulations head on by leveling up your end-to-end traceability. This session will explore the benefits of GS1 Standards and share how the U.S. government is increasingly looking at identifiers to enable traceability programs, operationalize a modernized future state of customs, and support a global transition to greener trade standards.