Consumers are continuing to drive the need for more comprehensive item data, particularly in e-commerce. In addition, retailers need item data to determine which products to carry, issue precise orders, streamline fulfillment processes, and comply with regulatory requirements. In this interactive session, we’ll unpack the challenges of obtaining and managing clean and complete item data, and the critical role item data plays in driving online success. Discover practical solutions with GS1 Standards that foster collaboration between retailers and vendors to drive adoption and enhance data quality.